Borned as a Hip Hop & Urban Dance subsidiary under Dancepointe Singapore, Dance Factory shares the vision of reaching out to anyone who has the interest and passion for dance and wants dance to be part of their lives! As the name suggests, we are a human factory aspired to produce dancers from people of all ages and with totally zero dance background, and also to mould existing dancers into even greater dancers by offering our students lots of exposure including overseas ones, and performance opportunities during our concerts and public showcases! The power that runs this factory is the people dynamics. We believe in family warmth and burning passion for dance amongst our students.

Located in the heartlands, our aim is to bring dance closer to your home and also, to keep the course fees largely affordable for everyone so that you can save on both precious time and money for valuable classes which are conducted by highly qualified instructors who had won dance competitions both locally and overseas, and also performed in numerous concerts and big commercial events. Not only are our instructors accomplished and renowned in their respective specialties, they share the school’s vision that everyone and anyone can become a dancer, and are dedicated to nurturing new blood in the dance arena and grooming new talents.

Dancepointe @ Taman Jurong CC was our flagship studio followed by Dancepointe @ Jurong West Sports and Recreation Centre, and our most recent Dancepointe @ Anchorvale CC, Seng Kang.  In other suburbs, we are also running dance courses in the various community clubs and schools so that we can reach out to the dance enthusiasts everywhere.

Dance Factory provides various types of Hip Hop and urban dance courses such as Hip Hop, LA Hip Hop, Locking, House, Pop & Wave, Girly Hip Hop, Reggae, BBoy, Funk Jazz, Line Dancing, Diva Booty Dance, Salsa, Tap and Modern Dance. There are also Kids Courses for Hip Hop, Jazz and Tap.

Another aim of ours is to groom our potential students to become future dance instructors. Through the Elites program, potential students will undergo an all-rounded training program which also provides them opportunities to perform and to represent the school in various competitions and social events. Potential instructors would be given classes to teach in the many locations where we are situated at.

Last but not least, for those who are keen in certification, we have the optional Australian of Dance International (ATODI) examinations system where students will be graded on how competent they are in the specific dance genre. We hope that the students can gain self recognition and a great sense of achievement through this system.